What Is an Elevator Pitch?
An elevator pitch is a quick summary of a person, product, or company. A good pitch clearly conveys what you do, while encouraging a connection. Elevator pitches should be engaging, persuasive, and clear.
The sheer number of strategies and methods for writing an elevator pitch can be daunting. Reviewing elevator pitch examples can be a great way to learn how others pitch their companies or services so that you can adapt their ideas to your own business, product, or service.
Find everything you need to write an elevator pitch, including how long it should be, common elevator pitch pitfalls, tips from experts, detailed examples of pitches, and more. For additional resources, try one of these downloadable elevator pitch templates.
Elevator Pitch Examples by Type
Elevator pitches can vary in length, from 10-second one-liners to five-minute investor pitches. You can also use different strategies to strengthen your pitch, such as attention-grabbing questions or surprise endings.
Review the following examples to see how you can apply different elevator pitch strategies and structures to your own pitches.
10-Second, One-Liner Elevator Pitch Examples
When you don’t have time for a full 60-second elevator pitch, it can be helpful to prepare a supershort 10-second pitch. Convey the value, advantage, and function of the person, company, or product you are pitching in 10 seconds or fewer.
Elevator pitches that are this short should grab the listener’s attention quickly. Try asking a thought-provoking question or sharing a surprising statistic.
David Leonhardt, Freelance Writer and Owner of THGM Writing Services, shares his supershort, one-line elevator pitch: “A lot of people are just too busy to write their own articles, press releases, reports, or even books, so I help them get it done.”
In this pitch, Leonhardt communicates directly and clearly what value he can bring with his writing services, without getting bogged down in details. This pitch opens up the possibility of a longer discussion down the road.
Josh Pies, Executive Producer at C47 Film Associates, uses this pitch when selling his digital marketing services: “I don't want to waste your time. Do you have a strategy to distribute the video you want us to create for you? 'Cuz if you just have a plan, it's not gonna work.”
This pitch, explains Pies, “sets up a conversation about how strategy must precede creativity.” In less than 10 seconds, he’s caught the listener’s attention, asked a thought-provoking question, and kindled interest in his expertise.
30-Second Elevator Pitch Examples
Thirty seconds is a standard length for a short elevator pitch. In half a minute, a speaker should be able to provide just enough information to pique listener interest. Try including statistics, thoughtful questions, quick jokes, or other attention-grabbing strategies.
Here are two examples of effective 30-second elevator pitches:
- “Did you know that 70 percent of the waste produced by the global beauty industry comes from packaging materials? That’s billions of tons of rigid plastic. We think this is a serious problem, which is why we’ve made a commitment to doing better. In just the last two years, we’ve increased the amount of biodegradable materials in our packaging from 40 to 60 percent.”
- “I’ve worked with parents who are so anxious about getting their children into private schools that they’re losing sleep. And it’s understandable. Every school has different standards, essays to write, tests to take, and high-pressure interviews. I simplify the whole process. I do the heavy lifting so that my clients can relax, while knowing that they’re doing everything possible to get their children the education they deserve.”
Take a look at this chart to see how these examples pack in lots of information in a few short sentences.
One-Minute Elevator Pitch Example
Sixty seconds is another common length for an elevator pitch. In one minute, a speaker can provide compelling data, show personality, and more. Practice a one-minute elevator pitch often to make sure you are using the time wisely.
Lucy Hurst, Co-Founder and Managing Director of Sherbet Donkey Media, shares her company’s one-minute elevator pitch: “Sherbet Donkey Media was set up with the intention to disrupt the digital marketing industry by being honest and clear with clients from the get-go and producing tangible results. We’ve put together a team with exceptional and complementary expertise, and every member of our staff keeps their finger on the pulse as well. From the start of your marketing campaign, all our departments will work together to ensure that the marketing strategy succeeds on every level. It’s then consistently monitored and tweaked accordingly to ensure that you get results. We have multiplied a business’s e-commerce sales tenfold in 12 months. While we can’t guarantee this for every customer, we can promise that we will deliver results like no other.”
In this elevator pitch, Hurst uses the additional time to clearly explain what Sherbet Donkey Media does and how it can add value. She cites specific evidence of the company’s past success and paints a colorful portrait of its culture and team makeup.
Two-Minute Elevator Pitch Example
Two minutes is an uncommon length for an elevator pitch. Take advantage of this stretch of time to pitch your product or service by telling compelling stories, establishing credibility, and asking engaging questions. Always rehearse your talking points.
Longer pitches are appropriate for situations where you already have a captive audience, such as in a presentation or an interview. Divide your pitch into sections to keep your information organized and concise.
Here is an example of a two-minute pitch a candidate might use to introduce themselves in a job interview:
In two minutes, you should be able to demonstrate that you know industry lingo, show relevant experience, and have goals that align with the role you want.
Tip: Any time you pitch a potential client, employer, investor, or other person, do your research ahead of time and tailor your pitch to your audience.
Five-Minute Elevator Pitch Examples
Once an elevator pitch is five minutes long, it’s not really an elevator pitch. In five minutes, you can offer a fully fleshed-out pitch to present to investors, potential clients, or executives within your company.
For example, you might pitch your services to a new client. Ask them questions to identify their specific needs and explain how you are uniquely positioned to address them.
Here are some questions you might ask:
- How are you currently supporting your system?
- When was the last time you completed a project, and how did it go?
- How did you find the resources for that project?
- What are some of the attributes you look for in a resource?
- What are some reasons you’re looking at different options for your next project?
- Which of those is most important?
- Which of those have you had the most trouble finding?
Tip: For five-minute pitches, visual tools such as a PowerPoint presentation will help you stay organized and help your audience follow along. Remember to ask a lot of questions, which helps with engagement as you present your idea.
Elevator Pitch Deck Template for PowerPoint
Download the Elevator Pitch Deck Template for PowerPoint
Try this elevator pitch deck template for help structuring a longer presentation. The template organizes a pitch in a simple, six-part structure, which includes a problem statement, solution statement, expertise, competition, justification, and call to action.
Attention-Grabbing Question Examples of Elevator Pitches
Want to make your pitch stand out? Start with an attention-grabbing question. A thoughtful or surprising question can engage and excite listeners as you deliver the rest of your elevator pitch.
Shane Hampson, an experienced SEO consultant, uses an attention-grabbing question to pitch his services: “Are you capitalizing on the estimated one-third of Americans who search for a local business every day? My clients have generated millions of dollars in revenue by making their websites reflect the expertise, authoritativeness, and trustworthiness that are needed to succeed online.”
This pitch uses a common strategy of combining an attention-grabbing question with a surprising statistic.
Question Everything Pitch Example
One way to establish credibility and capture a listener’s attention is to challenge their most basic assumptions by using the question everything tactic. Start your pitch with information you could only have gotten with your specific experience or expertise.
Pies from C47 Film Associates uses this tactic in this longer elevator pitch: “I've had videos go viral — viewership from around the world — and not made a dime. It actually cost us. I've had videos with 10 views that make us a small fortune. After 20 years of doing this work, you learn a thing or two. If we made you a video that had one view, but it was Warren Buffett and he signed a billion-dollar contract with you, would you be worried about the view count not being higher? Here's what I'd prefer to do with you. Let's hatch a plan. Let's follow that plan and get the right attention, from the right people, in the right way, and then we'll get the right response. I want you to get results. Can I show you how to do that?”
In this example, Pies asks the listener to rethink the way they measure the success of online videos. He’s piqued their interest by having them question what their goals really are and how they might meet them. Additionally, he’s established credibility and demonstrated the value of his years of experience.
Credibility Boost Pitch Example
Establishing credibility is essential for any elevator pitch. When listeners think you are credible, they will be more open to your ideas. Incorporate evidence, statistics, or stories that will boost credibility with your listeners.
Ravi Davda, CEO of Rockstar Marketing, demonstrates an effective credibility boost by saying, “As someone with six years of experience as an entrepreneur, I've made every mistake when it comes to marketing your business. That's the reason why I started Rockstar Marketing — so you wouldn't have to make the same, expensive mistakes I did.”
In this example, Davda draws on his years of experience to show that he has the knowhow to avoid costly mistakes.
Relatable-over-Reliable Elevator Pitch Example
Sometimes the best strategy for an elevator pitch is to focus on making a personal connection. Tell a story that shows your audience that you can relate to them, while still offering a solution to their problem.
Here is an example of a relatable-over-reliable elevator pitch: “When I started my first management position, I didn’t know what I was doing, but I also didn’t want it to seem like I couldn’t handle my new responsibilities. Instead of asking for help, getting feedback, or reflecting on my management style, I just plowed ahead. It took three team members suddenly walking out on me before I realized that I had to consult an expert, learn what I was doing wrong, and change. Now I have over 20 years of managerial experience and a successful management consulting firm of my own.”
Surprise Ending Pitch Example
Use a surprise ending elevator pitch to help a listener visualize your solution. Start with a situation your listener can relate to, then show how the outcome might be different with your product or service.
Here is a surprise ending elevator pitch for a mobile app: “Let’s say your employer has just switched insurance companies, and your primary care provider is no longer in network. You could spend hours researching in-network doctors, asking friends for referrals, or navigating your insurance website to find a new doctor. But there’s another possibility. Imagine you had access to reviews, insurance information, availability, specialties, and more, all in one user-friendly location. That’s what you have if you download this app.”
Unbelievable Statistic Elevator Pitch Examples
An unbelievable statistic is a great way to capture a listener’s attention and stress the importance of your product or service. Look for numbers that are significantly higher or lower than you might expect, and add them to your pitch.
Here are some unbelievable statistics that would work well as elevator pitch openers:
- “One fast food burger patty can contain meat from as many as 100 different cows. With our burgers, we guarantee that one burger equals one cow.”
- “For every 1,470 resumes the average employer receives, they will hire just one candidate. That’s why job seekers need all the help they can get to make their resumes stand out.”
- “In the next five years, the U.S. workforce will be 75 percent millennials. That’s why it’s vital to stay up to date on millennial workforce trends.”
- “On average, an office work desk contains 400 times more bacteria than a toilet seat. You need to hire cleaners you can trust to keep your workplace safe and clean.”
Outlandish Start Pitch Example
An outlandish start elevator pitch can make your pitch extra memorable. Use creativity to add humor, playfulness, and color to your pitch, while still being clear and specific about the problem you can solve.
Pies created this example for a commercial advertising a snow plowing company, where the speaker is dressed up like a cowboy: “There's only one cowboy in this town who can ride 501 horses at the same time and leave no snow, or manure, behind — and that's me. Mind if I tell ya how?”
Start with a Stat Pitch Example
Beginning an elevator pitch with a surprising statistic shows that you are prepared and knowledgeable about a subject. Start with a stat to bolster credibility and demonstrate why your services are necessary.
Dean Kaplan, CEO of The Kaplan Group, uses an unbelievable statistic to begin the elevator pitch for his company: “Did you know that the industry success rate for collecting business debts falls to 50 percent at only seven months past the due date? This is why it is worth considering engaging an experienced business debt collection company. At our company, each collector has at least 10 years of experience across multiple companies and industries. We are proud to say we have an industry-leading 85 percent success rate for recovering debts.”
Kaplan’s example shows how you can use a surprising statistic at the top of your pitch to make your company or product description more persuasive. In addition, it incorporates credibility-boosting evidence.
Storyteller Elevator Pitch Example
Thinking of your elevator pitch as a story provides structure, while engaging an audience. A storyteller elevator pitch builds on common narrative structures to convey information in a memorable way.
For example: “When I first started the company, I was the only employee. I had tens of thousands of dollars worth of student debt and zero professional experience. Fifteen years later, we have 200 employees and are one of the top outdoor equipment retailers in North America. Do you want to know how we did that?”
A Customer Story Pitch Example
A customer story elevator pitch demonstrates your past successes with clients. These pitches help you build a connection to the listener, who might be facing a similar problem to the one you’ve already solved.
Here is Davda’s example of a successful elevator pitch that incorporates a customer story: “We have a client with a fitness business, similar to yours. Before they started working with us, they weren't appearing on page one for any keywords. In the last six months, they've started showing up for 13 different keywords and increased their organic traffic by 329 percent.”
Reality Check Pitch Example
In elevator pitches, a reality check is a short statement or question that helps the listener realize they have a problem or stokes their frustration. A reality check can be a helpful way to make your product or service appear more urgent and necessary.
Hurst shares a reality check example in this pitch for Sherbet Donkey Media: “Let me guess — your current digital marketing agency either doesn't keep you updated or doesn't produce results for you.”
By starting her pitch with “let me guess,” Hurst highlights that this is a common problem. It sparks frustration in the listener, who can surmise there is an easy solution that they’re missing.
When she continues with the rest of her pitch, she presents the listener with that solution: “This is exactly why Sherbet Donkey Media was set up. We’ll be honest and clear with you from the get-go as to what exactly we can do for you and what you can expect. We’re driven by ensuring that our customers are kept happy and with all the clients that we currently have on our books, I’m confident that we can exceed your expectations.”
Comedic Spin Example of an Elevator Pitch
When appropriate, put a comedic spin on your elevator pitch to make it more fun and interesting. Use humor to break the ice at a networking or to lighten the mood during a presentation.
For Sherbet Donkey Media, Hurst uses this quick, funny elevator pitch: “Hey, we’re specialists in all things digital marketing. Why not let us do the donkey work? Here’s my card.” Hurst’s example is a light, fun way to play on a company’s name in a pitch. Not only does this make the pitch feel more friendly, it also makes the company name more memorable.
The Joke Elevator Pitch Example
A quick joke in an elevator pitch can lighten the mood, making the speaker appear more likable. Prepare a light joke or two about your company or service to make your elevator pitch more engaging.
For example: “Researchers have found knowing that something bad is about to happen is actually less stressful than not knowing what’s about to happen. That’s why we employ top-of-the-line psychics to anticipate financial problems. I’m just kidding, we don’t hire psychics. But our market analysts are so experienced, knowledgeable, and thorough that they’re the next best thing.”
Tip: When using humor in your elevator pitch, remember that your priority is to clearly and convincingly communicate the problem that you can solve.
Emotional or Sentimental Appeal Pitch Example
Empathy is an important component in an elevator pitch. In some cases, especially services such as counseling or life coaching, making a direct emotional or sentimental appeal can be a useful way to build trust and make a connection.
Kathy Streb, Life Coach and Owner of Kathy Streb Coaching, LLC, advertises her life coaching services by opening up and being vulnerable about her own experiences: “The last few years have been one of the hardest times of my life. Working in healthcare as a nurse practitioner during a pandemic made me realize that I was doing too much and I was anxious all the time. I knew that I needed to make changes and just didn’t know where to turn for help. Someone suggested I hire a coach. At first, I didn’t believe it would be helpful, but the last few months we went through an eye-opening process that changed my life.
“What I now know to be true is that I can love my job and still have time for me. I can take time to enjoy my family without guilt or regret. I can heal myself. It’s okay to reinvent myself at any age. It’s okay to not love my life even though I think I should. Change takes courage, but I don’t have to do it alone. After my own transformation, I want to help others the way that I have been helped. I learned the tools in my life coaching program to do just that. Could you use clarity in some area of your life? Would you like to see how coaching can help you?”
Elevator Pitch Examples by Scenario
From informal meet-ups to job interviews, customize your elevator pitch to fit any scenario. For example, when attending an informal networking event, practice a friendly, conversation-starting pitch. For a job interview, prepare a concise summary of your experience and goals.
Remember that in any scenario, an elevator pitch is simply a way to open the door for further connection. “I don't ask for people's business on first meeting them,” explains Leonhardt. “If this interests them, they'll engage. That prompts me to say more and learn about their needs; when someone reacts to my elevator pitch, it gives me permission to explore how I might help them, without me coming across as an aggressive huckster.”
Pitching a C-Level Executive or Business Owner Example
When pitching a C-level executive or a business owner, remember that you don’t have much time to make an impression. C-level executives and business owners hear more pitches than most people. Get to the bottom line quickly.
Here is an example of a pitch that an IT recruitment professional might make to a company’s COO: “Based on what you told me about your plans to expand the business into new markets, I think a CRM system that better fits your overall sales process and business model would increase user acceptance and adoption from your sales team and get rid of bottlenecks that can impede your overall efficiency. I have a technical architect who recently solved this exact problem for one of your competitors and just became available for a new project. When would you be free to speak with him?”
Job Interview Pitch Example
During a job interview interviewers usually say, “Tell me about yourself.” Your response is your elevator pitch. Prepare a concise statement that includes your professional experience, goals, and view of how you’ll succeed in the role.
Here is an example job interview pitch from a lawyer applying to a new firm: “My name is Laura Smith, and I’m a lawyer with four years of experience at a major law firm. I specialize in intellectual property law, and I’m looking to join a smaller firm where I will be able to work more closely with small production companies.”
This pitch is short and sweet. Laura will have plenty of time later to answer specific questions about her qualifications, experience, and strengths. For now, she makes her background and goals crystal clear.
Networking Event Pitch Example
Always arrive at a networking event with a rehearsed elevator pitch ready to go. Networking events might include job fairs, happy hour meetups, conferences, trade shows, or more. Networking event pitches should be friendly and open a path for further discussion.
SEO consultant Hampson describes his services with this fun, friendly elevator pitch: “You might not know my name yet, but you are likely familiar with my work. I have helped hundreds of websites rank at the top of search engines.”
Formal Meeting Pitch Example
If you’ve landed a formal meeting with a potential client or employer, you’ll need to quickly explain to them who you are and what you do. Whether you’re meeting in person or virtually, introduce yourself and summarize what you do.
Hampson recommends an elevator pitch like this one: “My name is Shane Hampson, and I am a search engine optimization professional. I can provide you leads that close 14 percent more often than outbound lead generation. Would you like your website to be seen as the solution to searchers’ pain points?”
Virtual Introduction Elevator Pitch Example
Virtual networking can be a terrific way to make connections and find opportunities, but it can also be intimidating. Prepare and practice a short pitch that communicates your background, your goals, and what you’re looking for in a connection.
Here is an example of an elevator pitch for a networking event: “My name is Claire. I’m an assistant producer at a health insurance marketing company. I have some personal creative projects that I’ve recently received funding for, and I’m looking for some collaborators with experience in mixing and sound design.”
Tip: Even though you’re at home in front of your computer, dress as if you’re going to an in-person event. By looking polished and professional, you will not only send the right message, you will boost your confidence when delivering your pitch.
Sales Pitch Example
An effective sales pitch identifies pain points and offers unique solutions. In a sales pitch, the speaker should conduct ample research beforehand and ask lots of questions. Be sure to listen carefully to how your audience responds.
Here are two examples of sales elevator pitches:
- “I understand that you’re having trouble with your current CMS. That can be so frustrating, especially in a company that produces as much content as yours. We have a highly trained staff that can help transition you over to a new system with minimal interruption to your processes. Can you tell me what you’re most concerned about with switching solutions?”
- “Most contractors care about getting work done quickly and cheaply. That might be important for some projects, but I know your art gallery has other priorities. We can work with you and your schedule to make sure that every piece of art in this installation is treated with the care it deserves.”
Elevator Pitch for a Social Introduction
Social events can help expand your network and grow your business. Arrive at any event with an elevator pitch that communicates who you are, what you do, and how you’re unique.
Jami Yazdani, Founder and Chief Consultant at Yazdani Consulting and Facilitation, uses the following pitch in social introductions during networking events: “I work in project management consulting, where I’m best known for helping my clients deliver more successful, collaborative, and impactful projects. I most often serve leaders and managers in mission-driven organizations, including nonprofits, educational institutions, and libraries. When they need help to better manage their own projects, I can offer training or project coaching. If they want more hands-on support to successfully deliver on project outcomes, I offer expert management at any or every phase of their project. I can also help leaders develop and implement processes and workflows to ensure continued success across projects.”
In this pitch, Yazdani clearly explains what she does while also communicating her passions and interests.
Entrepreneurs and Business Owners Elevator Pitch Example
Entrepreneurs and business owners need to be experts in elevator pitching. Whatever your business, you should be able to summarize what you do in one or two sentences. Once you’ve piqued the listener’s interest, you can elaborate.
Megan Tatge, Owner of Eastwood Professionals, LLC, shares her elevator pitch for her small business: “Hi. I’m Megan, a ninja of words and coordinator of chaos. With experience supporting businesses of all sizes, I have mastered the ability to multitask, shift priorities, and seize every opportunity for growth. Most recently I left the recruiting industry and plunged headfirst into the world of entrepreneurship. My company, Eastwood Professionals, LLC, is focused on taking the suck out of the job search process by providing affordable resume and job seeker services to individuals across all levels and all industries. Whether you are actively on the hunt for your next career or simply exploring, I would love to help.”
Tatge uses a fun, playful introduction, shares her background, and clearly communicates what her business does.
Mutual Connection Pitch Example
If you have a mutual connection with a potential client, employer, or investor, be sure to mention it early in your elevator pitch. Having friends, colleagues, or companies in common will implicitly increase trust and encourage connection.
Here are some examples of mutual connections that you can use in an elevator pitch:
- “An associate producer on your team is actually someone I played rugby with in college!”
- “I saw on LinkedIn that you also went to [UNIVERSITY]. I graduated a year after you!”
- “I heard you mention that you worked several years at [COMPANY]. That’s where I got my first job out of college.”
- “I’ve actually heard about you through my friend, [NAME]. She had nothing but good things to say about your firm.”
Tip: Make sure that you actually know and are in good standing with anyone you namedrop. Never exaggerate or mischaracterize your relationship. You don’t want to find yourself in an awkward situation down the road.
Personal Elevator Pitch Example
A personal elevator pitch is an opportunity to quickly share who you are, what you do, and your passion. Always be prepared with a personal elevator pitch for networking events, interviews, or chance encounters.
For example: “I am a husband, a parent, and a cancer survivor. I’ve learned from experience how important it is, especially in a crisis, to take the time to be compassionate with yourself and the people you love. I’ve dedicated my entire life and career to helping people through personal and family emergencies.”
Use these questions to help you brainstorm for your personal elevator pitch:
- What is your background?
- What experience do you have?
- What are you passionate about?
- What inspires you?
- What are your career goals?
- What have you achieved?
- What are your greatest strengths?
- What special skills do you have?
Student Elevator Pitch Example
Students might not have many — or any — professional experience to include in an elevator pitch. However, they can still craft a persuasive pitch. Students should focus on coursework, interests, extracurriculars, and career goals for the future.
Wendy Toth, Founder of PowerSuiting and Co-Founder of Great Pet Care, provides two examples of elevator pitches. The first is a pitch she used during her career as a journalist, while the second is adjusted to show how it might look for a college student or recent graduate:
- Early Career: “I’m a writer and editor with over five years of experience producing content that’s razor-focused on the female head of the household. From consulting experts on ways that busy professionals can save time to researching the best summer sandals, my aim is to make life easier for women.”
- Student: “I’m a nonfiction writing major with two years of experience covering arts and leisure for my college newspaper. From interviewing visiting artists for our spring exhibition to reviewing our production of Cabaret, my aim is to make appreciation of the arts accessible through my writing.”
In Toth’s student elevator pitch example, she highlights a relevant extracurricular activity and communicates her interests and goals.
Tip: “As a career coach, I encourage my clients to break their elevator pitch into two sentences,” says Toth. “Sentence one covers who you are and your level of experience. Sentence two covers a specific example of something you have done that you're proud of and why you're proud of it.”
Example Elevator Pitch for Internship Example
In your elevator pitch for an internship, provide evidence that you will succeed in this role. It is important to be specific about your career goals and explain how this internship will help you meet them. Demonstrate that you are excited and eager to learn.
Here is an example of an elevator pitch from someone with limited experience, who might be trying to land their first internship: “I’m a sophomore history and English double major at X University. I want to pursue a career in book publishing after I graduate. I have a strong academic record, and I’m looking to expand my experience into the professional world. I’ve always been an avid reader, and I’ve kept up with current publishing trends, but there’s still so much about the nuts and bolts of book publishing that is mysterious to me. I’d love an opportunity to intern at your imprint and learn as much as I can.”
Startup Business Idea Pitch Example
Every business starts as an idea. If you have a startup business idea, prepare an exciting, focused elevator pitch that you are ready to present to potential investors and collaborators. Introduce a problem and show how your idea is the best solution to address it.
While a longer pitch is more appropriate for a formal meeting with investors, a quick elevator pitch might be what lands you that meeting in the first place. A surprising statistic or a thoughtful question are excellent tactics for a startup elevator pitch.
For example: “Did you know ridesharing apps have been responsible for an increase in traffic-related deaths? I can help bring that number back down by connecting drivers with the safety resources and technologies they need.”
Elevator Pitch Examples by Industry
The tone, content, and style of a successful elevator pitch differs among industries. For example, in IT or engineering, an elevator pitch should demonstrate technical expertise. In marketing or sales, it should showcase personality and a track record of success.
On company websites, many About Us pages include descriptions that work well as elevator pitches. These pitches have to be concise and informative, while piquing enough interest in website visitors that they choose to visit more pages and seek their products or services.
For example, on the Why Smartsheet page, you’ll find an elevator pitch that provides a compelling statistic and a brief overview of its services and clients:
General Business Elevator Pitch Examples
In a general business elevator pitch, communicate what your company does and how it stands out from your competitors. By the end of your pitch, the listener should feel that they understand exactly what you do and how you do it.
Here are two examples of general business elevator pitches:
- “Hi, my name is Lexi Freeman, and I’m the Founder and CEO of The Local Restaurant. It’s lovely to meet you! I saw that you are opening up a new fast casual restaurant. When so much care goes into crafting beautiful food and experiences, it can be hard to also make sure your business is profitable. That’s why we partner with local, family-owned restaurants to help them connect with community members, expand their reach, and stay in business longer. Can you tell me a little bit about the vision for this restaurant?”
- “I am fascinated by the research you’re doing at Marketexecs. You’ve been on the cutting edge of market research for almost a decade now. Have you considered partnering with a recruiting firm like ours to help connect you with the most sought-after talent in the industry? In the last year alone, we’ve developed partnerships with 12 leading research universities and have connected over 200 award-winning Ph.D. recipients with companies like yours.”
Elevator Pitch Examples Healthcare Examples
In the healthcare space, elevator pitches need to show that a company or individual is trustworthy and qualified. Healthcare providers should use their pitches to communicate their values as well as their expertise and experience.
Headspace is a meditation app and digital health platform that brings at-home mindfulness practices to your digital devices. Headspace's About Us page includes a company description that follows a common format for elevator pitches. They establish who they are, what they do, and why they do it:
Another example comes from NYU Family Health Centers at NYU Langone. On their website, they provide a thorough organization description, which is also an excellent elevator pitch for their healthcare services:
Just like an in-person elevator pitch, an online pitch should open up a conversation or spark new questions. Notice how they provide a link at the end of the description, so that website visitors can access more information if they wish.
A third example comes from Edwards Lifesciences, a leading medical device company. Here is a company video featured on their site, which is an excellent elevator pitch that captures its history, ethos, and current projects:
Elevator Pitch for Consulting Example
In their elevator pitches, consultants should show how they will add value for their clients. They should foreground their professional experience and successes, and ask questions that help them identify a client’s specific needs.
This is how Yazdani pitches her project management consulting company on the Our Story section of her company website:
Yazdani covers what she does and what she can bring to a company, before providing a link where users can access more information or contact her.
Accountant Elevator Pitch Example
Accountants need to communicate authority and experience in an elevator pitch. Components such as humor will be less persuasive. Focus instead on evidence of your success and trustworthiness, specific knowledge, and experience.
For example, on its website, the CPA firm Hunrath, Napolitano, Quigley and Taylor, LLC has crafted an excellent elevator pitch for attracting accounting clients:
Notice how this CPA firm lists specific services and areas of expertise, while also communicating its values and commitment to personalized services.
Elevator Pitch for Data Science Example
Many businesses rely on data science to stay organized and make good decisions. An elevator pitch for a data science company or service should highlight its qualifications, record of success, and technical expertise.
Matt Hammel is the COO and Co-Founder of AirOps, a software company that helps organizations understand and manage their data. His pitch for AirOps highlights the value that the company can add: “AirOps uses artificial intelligence (AI) to instantly unlock value from your organization's data. Our software makes it so anyone in your organization can safely and easily find, understand, organize, and take action on high quality datasets. Now, your technical teams can spend their time working on the most complex projects and your business teams can quickly get what they need to make your business run fast.”
Elevator Pitch for Engineers Example
When looking for or applying to engineering roles, technical expertise is key. Be specific in your elevator pitch about your skills, knowledge, and experience. Demonstrate that you know the lingo in your particular field of engineering.
For example: “Right now, I’m a mechanical engineer at Microsoft, where I’ve worked for three years designing and testing hardware. I’ve been the technical lead for several multidisciplinary teams that deploy high-quality IT equipment. I’ve been really interested in the work your company is doing with robotics and saw that you are hiring a mechanical engineer. What kind of skills are you looking for in that role?”
Similarly, engineering companies should foreground their successes and capabilities. P2S Inc. is one of the top engineering firms in the United States. The elevator pitch featured on their website establishes credibility by citing their longevity, clearly stating their mission, and providing visitors with an option to explore more information with links:
Elevator Pitch for Human Resources Example
An elevator pitch for a human resources professional needs to convey reliability, attention to detail, and ability to work well with others. Incorporate strategies that show personality, values, and a record of consistency.
Max Wesman, COO of GoodHire, uses the relatable-over-reliable strategy at the top of his pitch for GoodHire: “Tired of waiting weeks to hear back from a background check? So were we. GoodHire offers 90 percent of nationwide criminal checks in under a minute, and with an industry-leading rate of accuracy, so you never risk losing the dream candidate. All of this is contained within a mobile-optimized dashboard, ensuring that results and status updates are comprehensive, transparent, and visible to both yourself and the candidate.”
In this example, Wesman reminds listeners how frustrated they are with a problem he and his company can solve, which means his listeners will be more engaged as he goes into more detail.
Elevator Pitch for Recruiters Example
In a competitive, global job market, recruiters are key. An elevator pitch for a recruiter or recruitment company needs to show how they are uniquely positioned to face the challenges of that market for their clients.
Aquent Talent is a leading creative staffing company. Aquent Talent's About page includes a friendly, accessible elevator pitch:
Elevator Pitch for a Business Analyst Example
In their elevator pitches, business analysts should showcase their skills and experience. Highlight past successes, areas of expertise, and qualifications. Share what you’ve accomplished, how you did it, and why you’re confident you can do it again.
For example: “I stay up to date on modern methods of business analysis so that you can get and stay ahead of competitors in a quickly evolving market. In five years, I’ve saved businesses like yours $6.5 million with my innovative approach to process audits.”
Elevator Pitch for Teachers Example
All parents want to know that their children are getting the best education possible. Teachers and other education professionals should use their elevator pitches to communicate their values, reliability, and previous successes.
Troy Portillo, Director of Operations of Studypool, uses this pitch to advertise the company’s tutoring services: “How many times, when you were a student, have you sat in front of your homework and not had the faintest idea where to start? School is challenging, and for some people who need additional help and resources, school can be debilitating. Enter Studypool, an online resource that partners dedicated tutors and educators with students who need their assistance. The commitment is flexible, and the rewards are high. For the child in your life who could benefit exceedingly from additional schoolwork help, try Studypool today!”
Portillo makes the smart move of ensuring his pitch is relatable and sympathizing with potential clients. His elevator pitch makes the listener feel secure.
Elevator Pitch for Information Technology (IT) Examples
IT professionals, such as software developers, IT project managers, or computer systems analysts, should highlight their technical skills in their elevator pitches. IT companies should show that they are mission-driven and have a record of success.
The tech startup, People.ai, is a company that leverages AI in order to support sales, marketing, and customer service teams. Since its founding in 2016, People.ai has quickly grown to be one of the most influential IT companies. Here is the brief overview offered on the page, which functions well as a quick, effective elevator pitch for the company:
Another example of a good IT elevator pitch is from Arthena, a fintech company that helps clients make informed, strategic art investments. Here is the elevator pitch the company features on its landing page:
This example also includes a Reach Out button, which encourages visitors to continue the conversation and find more information.
Elevator Pitch for Project Management Example
Project managers need to be organized collaborators with great critical-thinking and problem-solving skills. Elevator pitches for project managers should show how one’s experience reflects those requirements.
Ilam Padmanabhan, an experienced program manager and the Founder of ilampadman.com, shares an example of a sample project pitch that a project manager might use: “I believe this project could offer great value for our organization for three reasons: 1) The business case is sound, if we execute well. We'll gain the promised benefits. 2) The investments will be paid X times over in Y time even in the worst-case scenario. 3) We have the ability and interest to execute as a team, and we can get started right away. The market context needs us to execute this change right now, we don't want to be left behind. The window of opportunity in the market is right now — a delayed start will diminish the returns.”
Elevator Pitch for Marketing Example
Marketing is about more than hard skills or experience; it’s also about personality, charisma, and the ability to connect with an audience. Elevator pitches for marketing should showcase creativity, as well as experience and professionalism.
Paige Arnof-Fenn, Founder and CEO of Mavens & Moguls, uses this simple, clear, and effective pitch for her company: “Are you looking to find more customers and accelerate your sales cycle? We love helping organizations find the right words and pictures to get their story out there both online and offline as a virtual marketing department that acts as an extension of your team.”
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